Specifications include, but are not limited to: 3.2.1 MCCCD is seeking vendor(s) that have demonstrated success in the areas of Marketing, Advertising and Creative Services to provide services as needed to the District Office and ten Colleges and numerous satellite centers. Related services may include: • Graphic Design • Logo Design • Illustration • Animation • Paid and organic Social Media asset development • Front-end Webpage design • Video creation and production • Photography Services • Videography Services • Video Production • Graphic Design related consulting • Radio ad creation • TV or streaming ad creation 3.2.2 MCCCD is seeking a consultant(s) with broad experience and extensive contacts to collaborate with and provide consulting to the District Office and ten Colleges, specifically with tasks related to Marketing and Advertising, which may include: • Marketing Campaign development • Brand standards and best practices • Video production planning and development • Web strategy • Web content review and moderation 3.2.3 MCCCD is seeking a consultant(s) with broad experience to collaborate with and provide consulting to the District Office and ten Colleges, specifically in the creative functions of marketing and communication, which may include: • Video, TV, and radio production • Photography • Graphic design • Web content • Promotional items • Print and other marketing collateral 3.2.4 MCCCD is seeking a consultant(s) with experience providing consulting, which may include providing transitional leadership within a large, diverse system of higher education, which will benefit from the application of aspects of the private sector model. Proposal should address any relevant experience identifying and implementing best practices of workflow, for example in the areas of operating efficiency, quality control, and/or service level agreements.
