Specifications include, but are not limited to: A public online store where customers can buy promotional Town-branded materials for a variety of apparel, souvenir, gift shop items and materials available for purchase, which support, market, and promote the Town’s tourism, hospitality, and customer service operations, activities and programs, community identity, and quality of life. These materials will be manufactured and stored by the Contractor with the flexibility to possibly have a physical store on premises in the future. An employee-only/internal-facing ordering platform where Town employees can create and order branded materials for a variety of department needs, including employee awards, uniforms, special events, and more. These materials will be manufactured and stored by the Contractor as needed.