Specifications include, but are not limited to: It is the Authority’s expectation to have a premiere website, designed for ease of use by the public, community stakeholders, developers, employees, and employers. The website must be creative and allow for timely delivery of content using basic technical skills, consistent with industry best practices and the principles of good task-flow, intuitive navigation, and concise messaging. The website must achieve the comprehensive goal of providing easy access to airport information, serving as a public communications tool, assisting in passenger flight bookings, showcasing the attractive qualities of the Ark-La-Tex of which the airport serves, and marketing real estate development opportunities. It is essential that the website provides information in an organized, logical manner, with options to include a variety of elements to enhance its marketing function, such as travel cost calculators, “Book A Flight” features, inquiry forms, videos, photography, etc. All content must be highly compatible with a variety of browsers and platforms, including all desktops, tablets, and mobile devices. It is also important to meet usability guidelines for users with disabilities and those with low technical literacy. In addition, the Authority places great importance on its website being fully operational 100% of the time.
