About Go Human Southern California has some of the highest rates of collisions involving people walking and biking in the nation. On average, in the Southern California Association of Governments (SCAG) region, which comprises six counties (Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura counties), 191 cities and nearly 19 million people: • 1,600 people die every year from collisions • 7,000 people sustain serious injuries every year from collisions • 140,000 people sustain injuries every year from collisions • 252 collisions per day, equaling roughly 92,000 per year. In response, Go Human (Campaign) launched in 2015 to address the rising rates of injuries and collisions. Today, the Campaign continues to grow and innovate, as a nationally recognized, award-winning active transportation safety and encouragement Campaign that aims to reduce traffic collisions and encourages people to walk and bike more across the region, while reducing vehicle miles traveled and greenhouse gas emissions. The Campaign is a collaboration between SCAG and the health departments and transportation commissions across the region and supports a regional transportation nexus through a coordinated strategy of neighborhood- and community-level safety and engagement strategies. Since its inception, the campaign has achieved over one billion impressions. Project Overview: Go Human Safety Strategies Strategy and Description Accessibility Assessment Conduct a comprehensive evaluation of Go Human resources and provide recommendations for improved accessibility. Program Expansion Research Conduct a comprehensive evaluation of Go Human resources and provide recommendations for community-led safety messaging and integration of land use strategies that improve safety (optional Task 3). Safety Resource Distribution & Event Support Fulfilling orders and deliveries of bicycle and pedestrian safety materials (optional Task 4.1), providing on-site support of traffic safety events (optional Task 4.2), and coordinating educational services and training materials. Accessibility The Consultant shall produce work products that meet the following requirements: - All print and digital material shall be produced in English and Spanish. Print and digital material shall be produced in Chinese (Traditional), Vietnamese, Korean, and additional languages spoken in the SCAG region, as requested and approved by SCAG Project Manager. - All social media content shall include alt text and image descriptions. - All videos shall include either closed or open captions and Spanish subtitles. - All convenings shall have the option for concurrent Spanish interpretation and ASL interpretation, with other languages as needed. Communication Content Review and Approvals Consultant shall direct review and approval of all communication and graphic content to the SCAG Project Manager (SCAG PM), who will coordinate review and approval with SCAG Media and Public Affairs and SCAG’s grant funder. Consultant shall provide material in a manner to streamline approvals, allowing a minimum of five business days for SCAG review and planning for the potential of multiple rounds of edits before work products are approved.
