Specifications include, but are not limited to: The City of Encinitas (the City) is soliciting proposals from qualified certified communications consultants to support city staff on an as-needed, project by project basis with the goal of fostering an informed and engaged community. Communications and Marketing Strategies (Required) • Creation and coordination of City communication and marketing strategies that are dataoriented, creative concepts, well-crafted campaigns, and fresh perspectives from seasoned advisors for multi-channel campaigns; • Periodically review and assess the effectiveness of current communications efforts. Recommend activities, alternatives and/or improvements to increase readership and effectively produce information content of most value to the public. Public Information (Required) • Assist City staff in the drafting and dissemination of press releases, mailers, surveys, videos and other communications and marketing tools as needed; • Provide technical information to the public in a clear, concise manner; • Write articles and securing coverage in various media outlets; • E-Newsletter(s) support; • Copywriting and copyediting services. Social Media (Required) • Assist City staff in the continuing development and implementation of the City’s content calendar for the City’s social media platform accounts; • Concept and production of social media assets such as posts, reels, stories, and other emerging trends. • Provide recommendations for social media.
