Specifications include, but are not limited to: 1. Brand Identity Development The chosen creative agency will work with the District Identity Committee to propose a cohesive brand strategy to the Board of Directors, which shall include: a. An underpinning argument for the identity and nomenclature. b. A short selection of potential wordmarks/logos for the district. c. A color palate drawn from the logo/wordmark that supports the brand d. Sample articulations of the brand across various relevant media (digital, stationery, apparel, signage, social media, etc.) 2. Website Development: Upon acceptance of the proposed brand identity and associated creative assets (fonts, colors, etc.), the chosen creative agency will oversee the production of the District's primary website. Key functional elements follow: a. Mobile responsive design b. Open-source CMS such as WordPress, Drupal or similar. c. SEO should be a fundamental element of the architecture d. Flexible templates should allow for simple expansion e. Performance should be a feature, not an afterthought. 1. Staff will provide an initial creative/functionality brief 2. Contractor will provide three potential creative directions in the form of wireframes and Photoshop mockups. 3. The developer will provide a BETA website, before going live, for DCBD Board and staff to review, edit and approve.
