3.1 Pre-Event Preparation: • Support GO-Biz in evaluating potential delegates and provide input on the potential of the delegates’ products and/or services at the event. • Collaborate with GO-Biz to do one marketing webinar on the event and the consulting services to be provided. • Conduct intake calls with each participating California company to understand their products/services, target markets, and objectives for the event. • Conduct a market analysis for each participating company. • Identify potential customers and partners for each company based on their offerings and market analysis. • Evaluate potential customers and partners with each company to prioritize targets. • Schedule • meetings with potential buyers and partners. Meetings should be scheduled at the event, however, virtual and in-market (outside the event) meetings may be scheduled with California company approval. • Collect relevant feedback on the California companies from potential buyers and partners during matchmaking outreach and share it with the California companies. • Identify relevant networking opportunities surrounding the event for the delegation. • Host a "Know Before You Go" call for all delegates to provide essential information about the event, regional market insights, and logistical details. • Provide a draft meeting schedule at least one week before the event. 3.2 During Event: • Provide a printed meeting schedule to each participating company the morning of the first day of the event. • Provide on-site support during the event, including managing schedules and facilitating meetings. • Identify additional networking events and activities surrounding the event that may be beneficial for California delegates. 3.3 Event Aftercare • Within two weeks of the event, the consulting company will schedule a debrief with each company and GO-Biz to discuss the quality of meetings, share market feedback and intelligence collected during the event, and recommend follow-up strategies for leads.
