Specifications include, but are not limited to: 1. Contractor shall organize and coordinate a comprehensive statewide advertising campaign and marketing program and provide public relations and outreach activities to promote the Clean California programs and raise litter and pollution awareness in the state.; 2. Campaign elements shall include: a. General Market Outreach (ages 18-49); b. Targeted Hispanic outreach (non-English speakers); c. Targeted non-English speaker outreach (excluding Spanish speakers); d. Targeted young adult outreach (ages 20-35) for volunteering; e. Targeted business outreach for corporate volunteering; f. Targeted youth outreach (educational program, K-12); g. Targeted community/grassroots group engagement; 3. The contractor shall develop a statewide anti-litter advertising campaign that includes, but is not limited to, paid advertising, paid digital media, outdoor media, sponsorships, radio and television.; 4. The contractor shall develop a statewide anti-litter public affairs and marketing program that includes, but is not limited to, social media, public service advertising, website design and content development and updates, and outreach.; 5. The contractor shall, on an ongoing basis, continue to build strategic public and private partnerships that w
