The City of Carson; hereafter referred to as “City” Community Development Department (Department) is seeking proposals from qualified consultants to develop an Economic Development Marketing Strategy (ED Marketing Strategy). The ED Marketing Strategy will significantly enhance the Department’s marketing efforts towards businesses, developers, site selectors, event organizers, and tourists. It aims to educate and communicate the unique advantages of Carson to these target audiences. By effectively showcasing the City’s strengths, growth plans, and assets, the ED Marketing Strategy will seek to boost investment through business expansions and relocations, new commercial development, redevelopment projects, increased tourism, and a rise in special events hosted in the area. The ED Marketing Strategy will utilize traditional and digital platforms to reach target audiences and maximize impact. The selected firm will be responsible for designing, developing, and guiding the implementation of an effective ED Marketing Strategy that supports the goals outlined in the City’s Economic Development Strategic Plan. The firm is expected to apply best practices in economic development marketing and gather stakeholder input to ensure the ED Marketing Strategy meets the community’s needs and aspirations.
