A. Digital & Print Marketing Campaigns a. Website Design & Content Development: Design or enhance a dedicated Economic Development section of the City’s website, with relevant information for potential businesses such as resources, incentives, available spaces, and success stories. b. Social Media Strategy: Develop and implement a comprehensive social media strategy to engage with potential business investors and entrepreneurs, utilizing platforms like LinkedIn, X, Instagram, and Facebook. c. Print Materials: Design brochures, flyers, maps, and informational packets for distribution at trade shows, conferences, or meetings with prospective businesses. d. Email Campaigns: Develop email marketing campaigns to reach targeted business prospects and keep them engaged with city updates, incentives, and opportunities. B. Business Attraction Programs a. Site Selection Assistance: Provide marketing materials that highlight available commercial real estate properties, business parks, and other sites for potential new businesses. C. Strategic Consulting a. Advisory Role: Offer ongoing strategic advice to the Economic Development Division on how to best position the City as a business-friendly city. b. Economic Development Tools: Offer tools that the City may use to continue the required economic development marketing...
