Specifications include, but are not limited to: The Los Angeles-San Diego-San Luis Obispo (LOSSAN) Rail Corridor Agency (AGENCY) wishes to contract with a digital marketing and website development firm (FIRM) to assist with strategic and technical support for the Pacific Surfliner website. FIRM must have certified status in Optimizely’s Partner Success Program. FIRM shall provide a suite of digital services including website design and architecture, content strategy implementation, data management, tool development, personalization, website security, technical search engine optimization, and strategic and technical consultation as needed for the purpose of: • Maintaining the website as the core of a wide range of marketing activities and customer interactions, as well as ongoing support for Optimizely, the content management system that powers PacificSurfliner.com • Identifying opportunities and implementing intuitive solutions to improve the website user experience and overall customer satisfaction • Improving the organic visibility of PacificSurfliner.com within key search engine platforms such as Google and Bing • Ensuring that the site meets the industry standards for privacy, accessibility, and equity, including meeting ADA requirements complying with privacy laws • Managing the website relationships between PacificSurfliner.com and Amtrak.com to support seamless experience on the PacificSurfliner.com domain
