PG&E is in the exploratory phase preparing for marketing and advertising programs in 2025 and beyond. PG&E is seeking to engage agencies that can provide a breadth of services to support these efforts. These services include, but are not limited to, the following: • Account management: Manage overall service levels, and ensure efforts are tightly coordinated and integrated across all channels and media and other agencies if relevant. • Strategic planning (driving awareness, engagement, participation, and retention): Design integrated campaigns according to Company-provided business objectives and robust customer insight. Recommend market and comparative research to help steer the Company’s overall marketing efforts, coordinating with PG&E’s internal Customer Insights and Experience team. Where applicable, conduct rapid pilots to increase effectiveness and time to market. • Multicultural marketing: Comprehensive account management, planning, creative, and media support for identified diversity segments. Agency role may include translation or transcreation of general market campaigns, joint development with general market teams, or sole responsibility for campaign design and development. • Full service creative and production for traditional, digital, and social media: Creative design and production across traditional, digital, and social media channels. In the case of printed materials, the agency team is expected to develop the materials in mechanical form and is expected to coordinate print production efforts with PG&E’s vendor managed network of preferred print suppliers for printing. All print and digital/video assets will need to meet Americans with Disability Act (ADA) requirements. PG&E adheres to the WCAG 2.1AA standard.
