Specifications include, but are not limited to: (1). The Contractor shall provide the Authority all labor, tools, materials, equipment, and travel necessary to perform media ad buy services to include public signage such as, billboard advertisements, bus advertisements, digital native advertising, social media advertising, and radio outlet website marketing, to promote the Authority’s “IT’S HAPPENING” Campaign (Campaign) to raise awareness for ongoing construction in California’s Central Valley as far north as the city of Sacramento and as far south as the city of Bakersfield, encouraging individuals to contact the Authority to learn about getting a job on the California High-Speed Rail project. (2). The services shall be focused near the High-Speed Rail (HSR) alignment in the San Joaquin Valley on state Routes 99 and 43 and in the cities of Sacramento, Merced, Madera, Fresno, Hanford, Corcoran, Wasco, and Bakersfield.
