Specifications include, but are not limited to: Under the general direction of the California HOPE Program Executive Director, the selected Contractor will collaborate with the HOPE staff, consultant, Advisory Group, Governing Board, and eligible children and youth to create images, messaging, and other content that: • encourage and facilitate youth enrollment in and engagement with HOPE accounts utilizing themes of opportunity, economic autonomy and wealth-building capacity, hope, and other goals stated in HOPE Act, • can be used by partnering government agencies, tribal organizations, and non-profit community organizations to encourage, facilitate, and support youth enrollment in and on-going engagement with HOPE accounts, • will inspire additional investment and expansion by policymakers and philanthropic leaders, • promote core liberatory social and economic narratives about the deservedness, resilience, wisdom, success, and independence of eligible youth and counter socially and economically oppressive narratives rooted in anti-Blackness, racism, xenophobia, disability, ageism, and similar cultural values, and, • can be built upon and adapted as the program expands to benefit additional lowincome youth. Design elements can include illustration, photography, animation, graphic novel, cartoon, visual art, graphic design, collage, digital and video content, text, and any combination of these and other media formats.
