Develop and operate a high-quality historic-style retail concession at Old Town San Diego SHP in the building located at 2613 San Diego Avenue. Retail businesses and/or products already represented within the park will not be considered. • Create and present through physical facilities, interior furnishings, merchandise, and operational style and format, an attractive environment that captures and conveys the historical, cultural, ethnic, and geographic themes of the building’s interpretive period. • Improve the concession premises, including upgrades to ensure full compliance with the Americans with Disabilities Act (ADA) and all State and Local Government accessibility regulations. • Provide the park visitor with high-quality historic-style retail products at reasonable prices. • Provide reasonable financial compensation to support the State, including the park operations and interpretive activities. • It is the State’s intent for each business location to sell unique specialty retail items and represent a business theme not duplicative of other Old Town San Diego retail businesses.