a. Development and management of a comprehensive ZOO Membership Program that works in conjunction with the ZOO’s overall attendance and revenue goals. b. Annual review, development, and recommendations on a Membership Program pricing model in coordination with the ZOO that considers pricing recoup factors, industry benchmarks, and other relevant data and research. c. Annual review and assessment of the Membership Program in coordination with the ZOO to set and evaluate metrics, outcomes, and pricing and benefits structures. d. Development and management of an upper level member program as part of the overall Membership Program which facilitates cultivation of future donors to the ZOO. e. Onsite management, staffing, equipment, materials and supplies to facilitate member access into the ZOO, sales, and customer service and relationship management operations that include in-person and via phone, email, U.S. mail, and other digital communication. f. Providing and maintaining appropriate uniforms for onsite staff interfacing with Los Angeles Zoo visitors in coordination with the ZOO. g. Facilitating the collection of membership revenue on behalf of the ZOO via all sales channels and ensuring proper accounting of all funds collected. All documents, books, and accounting records shall be open for inspection at any reasonable time during the term of the contract to ensure full transparency and accountability. h. CONTRACTOR’S staff shall be present on-site at the Los Angeles Zoo in a number and frequency to adequately perform and manage the services required under this RFP.
