Specifications include, but are not limited to: The Proposer shall provide a wide range of services related to the creation of a Branding and Messaging Campaign including, but not limited to: paid media buys, added value, development of creative concepts and production, video production, project management, copywriting, editing, translations, website design and management, social media strategies and management, quantitative and qualitative research, collateral material development and distribution, community/faith-based/legislative outreach, media relations, outreach strategies and implementation in disadvantaged communities and K-12 schools, strategic state and business partnership development and management, and video production.