Specifications include, but are not limited to: Development of a comprehensive press and marketing plan to achieve the Key Objectives outlined below. At a minimum, the plan and scope of services should include: o Definition of target audiences for each objective noted below and methods to reach/engage these defined audiences o Creation of project timelines for content due dates, development of materials, and distribution o Creation of collateral as necessary for each campaign, which may include: Press releases and materials Copywriting for websites, emails, or printed materials Coordination of graphic design and development of an estimated budget for design services (either an in-house consultant/firm or in coordination with an outside designer) Collaboration with the department’s Community Relations Manager and other division leads to ensure the accuracy of copy and content and correct usage of submitted marketing materials (i.e., proper facility names, program titles, etc.)
