Specifications include, but are not limited to: 1. Strategy. The consultant will develop a strategic communications plan that includes details such as research methods, type and timing of outreach efforts, and key messaging. 2. Research. Research tasks may include demographic research, focus groups, surveys, and/or polling as recommended by the consultant. 3. Branding and Graphic Design. Consultant will design cohesive branding for the outreach and education campaign. This will include designing a standalone campaign website that provides information related to the ballot measure. 4. Digital Outreach. Consultant will create social media and email campaigns consistent with campaign branding and messaging. The frequency and timing of social media and email outreach shall be considered as part of the strategic communications plan. 5. Advertising and Print Media. Consultant will create and distribute print media outreach which may include mailers and door hangers. Other advertising may include inclusion in local newspapers, signage, or other methods recommended by the consultant. The proposal should include all direct costs, such as printing and mailing. 6. Media Relations. Consultant will draft press releases as needed throughout the campaign. The consultant shall also provide support to City Council and staff related to messaging and key talking points. 7. Monitoring. Consultant will be responsible for consistent and frequent monitoring of social media channels to identify and address any potential misinformation related to the ballot measure. 8. Public Events and Meetings. Consultant will propose community events intended to raise awareness and provide information on the measure. Events may include a virtual and/or in-person town hall meeting, open house, or booth at a planned public event. 9. Project Administration. Project administration shall include a kick-off meeting and regular project team meetings throughout the project. The frequency of team meetings shall be at least monthly, but may be more frequent approaching the election. Consultant should also include translation services as necessary for communications and public meetings.
