The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified contractors to provide professional services to University Marketing and Communications (UMC). UMC requires the expertise of a digital marketing agency to manage paid digital marketing and advertising campaigns for university-wide initiatives. This RFP seeks to establish a renewed three-year Master Agreement with an agency that demonstrates a comprehensive understanding of the unique needs of the higher education sector on a national level. The selected agency must deliver exceptional customer service, provide advanced reporting dashboards, and exhibit a proven history of executing successful campaigns that achieve enrollment goals across diverse, prospective student audiences. We aim to secure a trusted partner to serve as the university’s digital agency of record.
