Specifications include, but are not limited to: Build a sustainable communications organizational framework. Centralize communications coordination and suggest relevant media protocols. Provide ongoing communications training for City staff and councilmembers. Disseminate information in English and Spanish when appropriate. Coordinate City logo and use for unified portrayal of City government. Reviews current public relations plans and evaluates its efficiencies. Expand the City’s reach to the public and media. Serve as spokesperson. Arranges news conferences, media and other public appearances for public officials, prepares or edits the material to be presented. Bolster traditional channels of communication. Use new media technologies. Continue and grow social media presence. Develop proactive methods of communicating. Support and plan for targeted communication projects. Enhance direct communication and partnership with the community and media outlets. Update and maintain project media kit. Prepares or edits printed or electronic communication material for distribution to the public in coordination with the City’s Communications Department. Develop a community information program and other citywide educational efforts in conjunction with the City’s Communications Department and as defined by the City Manager.
