Specifications include, but are not limited to: a. Develop and manage a comprehensive strategic creative/branding statewide campaign. b. Develop and manage an effective paid media plan that has a culturally competent approach, and a proactive earned media plan. c. Ensure robust added value. d. Develop and manage an effective earned and ethnic media strategy. e. Develop and manage a plan for community events, sponsorships, and partnerships. f. Develop and execute multi-county Fairs and State Fair partnerships with a minimum of 3-6 fairs depending on budget, creating educational exhibits featuring water conservation and turf transformation. g. Web content development, newsletter promotion and management of the www.SaveOurWater.com website. h. Research and evaluation.
