Specifications include, but are not limited to: Spanish Language digital marketing, website and social media support services as needed to support the City’s day-to-day communications programs and initiatives. More specifically the Contractor will provide a full range of Spanish language communication services that include but are not limited to the following: I. Social Media Support – Contractor will provide day-to-day support for the City’s current Spanish language Facebook page and other potential platforms as Spanish language Social Media Communications are expanded as outlined on the task list below: Social Medial Tasks a. Strategic social media plan b. Development of a content calendar c. Creation and execution of social media content for all platforms (writing, graphic design, animation, video production and research services) d. Dashboard metrics analysis and reporting e. Ongoing engagement II. Paid and Organic Digital Marketing Services – Contractor will support City Programs and initiatives for the Latino community by producing digital marketing plans, strategies and video and graphic design content as needed as outlined in the following tasks: a. Organic and paid digital strategy development b. Media planning and buying c. Targeting and audience development d. Creating dashboards, analyzing metrics and optimization recommendations e. Production of video and graphic design content to support digital campaigns f. Monthly budget and results reports III. Miscellaneous Marketing Services – Contractor will provide Spanish language services for various marketing activities. IV. As-Needed External Affairs Support Services – Contractor will provide a variety of support services for Spanish language initiatives as outlined in the following tasks: External Affairs Support Tasks a. Market research and public opinion polling and surveys b. Photographic and video production services c. Graphic design services d. Occasional Spanish Language spokesperson services
