Specifications include, but are not limited to: Qualified consultants/agencies to provide strategic communications services for the Agency to include: 1) brand identity development, 2) development of an external communications plan, and 3) development of an internal communications plan. Services will include, but not necessarily be limited to, the following: 1. Identify the goals of the brand development with HSA executive directors, deputy directors and communications director. An early issue we will need consultant expertise on is how we develop a unified brand identity for HSA that respects the autonomy, existing reputations and unique missions of HSA’s three departments. 2. Identify internal and external target audiences for HSA and its three departments, building upon our website redesign efforts. Methods for identification could include interviews, surveys and/or leadership meetings. 3. Conduct secondary research which could include, but not be limited to: a. Review of all existing HSA collateral materials, reports, surveys, media and social media, and interview notes from website design research and other prior efforts; b. Scan of human services, aging and adults with disabilities programs and early care and education content in other counties.
