Specifications include, but are not limited to: 1. Task 1: Business-to-Business Convenings Contractor must: a. Facilitate business-led industry convenings in the transportation, distribution, and logistics manufacturing sub-sector. b. Facilitate convenings that are of small to mid-sized businesses, larger businesses, industry associations, business-serving organizations, local governments, and other stakeholders. c. Facilitate a minimum of three (3) convenings: (1) Proposed Convening #1: (a) Identify small to mid-sized business needs. (b) Identify marketing and promotion needs. (c) Facilitate businesses identifying of shared needs related to market development and business development and opportunities related to industry marketing and promotion. (2) Proposed Convening #2: (a) Broker expanded business development and local sourcing opportunities by sharing and synthesizing findings and results from direct and indirect research. (b) Assist small to mid-sized businesses in business development and marketing by brokering local sourcing opportunities in transportation, distribution, and logistics manufacturing. (c) Develop a marketing and promotion toolkit (see Task 2). (3) Proposed Convening #3: (a) Deliver a marketing and promotion toolkit that can be utilized by small to mid-sized businesses, business-serving organizations, local governments, and other stakeholders. (b) Host and record a training session on the toolkit. d. Deliver a report of business names, brokered need(s), approximate market value, and present data to Resilient East Bay Committee. 2. Task 2: Marketing and Promotion Toolkit Contractor must: a. Develop a marketing and promotion toolkit with the East Bay’s small to mid-sized businesses that broaden awareness of the East Bay’s regional and sub-regional supply chain network of small to mid-sized businesses in transportation, distribution, and logistics manufacturing. b. Deliver a marketing and promotion toolkit inclusive of all tangible collateral materials (social media, web, video, and other) that can be utilized by small to mid-sized businesses, business-serving organizations, local governments, and other stakeholders. c. Present marketing and promotion toolkit to Resilient East Bay Committee and at industry convening.
