F24-10-090 - Professional Polling, Public Opinion Research and Public Outreach

The City of Greeley (City) seeks proposals from qualified firms to (a) conduct qualitative and quantitative research and test the public opinion of potential ballot issues that the City Council may consider for inclusion on regular or special elections and/or (b) provide communications, public outreach and education relative to any potential ballot initiative(s). Proposals from firms who can complete one or both tasks will be considered.

Currently, there are two pending ballot issues going before Greeley voters in November 2024. The first is a permanent extension of the 3% sales tax on food, the second is a debt authorization question which would allow the city to enter into a federal loan for transportation infrastructure improvements. Beyond these two issues, Greeley’s 0.65% “Keep Greeley Moving” street improvement sales tax will be up for renewal in 2027 (expires 2029) and the City Council has been presented with information regarding a potential natural areas, trails and open space tax as well as an increase to the existing 0.16% public safety tax. Decisions on which funding measures to pursue depend on strategic planning and analysis efforts aimed at developing a long-term approachto funding the community’s comprehensive needs. Public opinion research and outreach are an integral part of this process.