A. Public Communications Services 1. Plan, execute, and communicate strategic public relations on behalf of the Authority; 2. Work with the Authority to prepare strategic messaging and place articles and op-eds accordingly; 3. Maintain contact with news and media outlets, reporters and editors of importance to the Authority; 4. Draft and distribute press releases and advisories; 5. Develop a variety of printed and digital materials including, but not limited to: (a) Authority logos, taglines, or other key branding; (b) brochures, newsletters/e-newsletters; (c) presentation slide decks; (d) reports, policy papers, one-pagers, and fact sheets; and (e) other material as needed; 6. Schedule, plan and execute press, media and public education/ community events in furtherance of the Authority’s communications objectives; 7. Provide media relations counsel including: (a) Local, regional, national and industry press; (b) Preparation for interviews; (c) Monitoring new media, and; (d) Engaging media to assist in shaping coverage; 8. Advise on the most cost-effective approach to advertising and marketing. B. Creative Services Provide design services for any branding-related, digital or printed collateral materials, including, but not limited to those items listed in Section II.A.7. C. Digital, Website and Social Media Services 1. Plan and execute a successful digital media strategy on behalf of the Authority; 2. Provide strategic counsel, content, design, management, and weekly and monthly maintenance of Authority website including, but not limited to: (a) Homepage (b) About Us/Meet the Board (c) Publications (d) Governance/Meetings (e) RFQs/RFPs/Public Notices (f) News & E-Newsletter (g) Google analytics (h) ADA compliance 3. Create, maintain and grow the Authority’s social media presence: (a) Facebook, X, LinkedIn, etc.; (b) Incorporate public relations and e-newsletter content into social media. D. Meetings The selected firm(s) shall plan to have at least one (1) representative attend all scheduled public meetings of the Board of Directors of the Authority and other meetings as requested by the Authority from time to time.
