Specifications include, but are not limited to: Events DC is seeking a qualified contractor (the “Contractor”) to provide full-scale marketing services which include, but are not limited to: planning, developing and implementing strategies to promote and enhance the “Events DC” brand identity. Events DC intends to increase awareness of the Events DC brand, its venues and projects. Events DC seeks to expand bookings across all venues, drive ticket sales for targeted Events DC-produced events, and position the brand as a leader across its three (3) lines of business, Conventions and Meetings, Sports and Entertainment and Creative Services. The Contractor will provide services related to advertising, public relations, graphic design, and development of a comprehensive marketing plan and campaign to generate sales leads. The Contractor will develop a measurement tool to ensure real-time effectiveness of the various digital components of the marketing campaign. Events DC intends to award a labor hour contract for the services described herein.
