RFP-TDD 04-17 - Public Relations Services for Okaloosa County TDD

Summary of Specifications:
The County is seeking an agency with extensive tourism industry experience. The Board is seeking proposals to develop, manage, and be responsible for the following: 

PUBLIC RELATIONS This includes, but is not limited to, development of public relations strategy, media and community outreach and relations, and message development. 1. Describe the process for developing an integrated public relations and communications strategy. 2. Describe how national media are monitored for stories written about the destination. 3. Describe the process for executing and monitoring the public relations plan. a. Monitoring effectiveness of all types of media coverage (e.g. return on investment). b. Reporting. 4. Provide a sample monthly report that represents the company’s public relations activities and analysis. 5. Exemplify how your company’s public relations tactics have evolved based on the way consumers are receiving and using their travel information today. 6. Describe the process for maintaining a collaborative working relationship with the County’s advertising/marketing agency of record.