Specifications include, but are not limited to: Duval County Public Schools has rigorous CTE programs and career pathways to provide students with the tools necessary to either pursue post-secondary education or a career pathway. Students have an opportunity to earn an industry certification which will help them be more employable, use it to earn college credits, and meet requirements for high school graduation. Students also participate in work-based learning opportunities. The agencies selected will provide 360-services to enhance website, create marketing packages and strategies for high school academies to include: social media presence to promote partnering with internal and external constituents, including employers, vendors, donors, parents, students, teachers, and administrators. The agency selected is responsible for concept development, website design, rebranding strategies, marketing concept development and collateral production. Once approved, the agency will provide and bring to final form the approved creative assets on behalf of the Career and Technical Education Department. The CTE department will require any or all the following items and services to support market/advertise/promote each individual school: 1. Marketing Strategies 2. Logo/Slogan Development 3. Professional Web Design services/Storyboard design for website 4. 2 to 3-minute school promotional video(s) to be used for marketing to 5. Design creating for school marketing and websites 6. Social media initiative to be identified for creative service 7. Digital media ads (professional photography and videography) 8. Printed collateral 9. Other creative projects based on department individual needs and identified strategies by the agency
