Under the guidance of the Town of Jupiter’s Community Relations Department, the selected marketing company will be responsible for the following: A. Pre-Event Promotion 1. Marketing Strategy: In coordination with the Town’s Community Relations staff, build on and leverage an existing marketing plan to generate excitement and awareness leading up to the Centennial Celebration and its events. 2. Social Media Campaign: Design and manage social media campaigns across platforms (e.g., Facebook, Twitter, Instagram). 3. Public Relations: Coordinate with local media outlets for media coverage. 4. Community Outreach: Engage with local businesses, schools, and organizations to promote the event. 5. Celebrity Outreach: Engage celebrities who live within Jupiter to develop messaging that promote the Centennial Celebration. B. Event Promotion 1. Advertising: Create and execute targeted online advertising campaigns. 2. Email Marketing: Design marketing campaigns to inform potential attendees. 3. In-Event Marketing: Create social media content for individual events or programs that includes pictures and/or video of the event/program as it is occurring. C. Post-Event Promotion 1. Post-Event Coverage: Produce and distribute follow-up content, including event highlights, photos, and testimonials. 2. Analytics and Reporting: Provide a comprehensive report on the effectiveness of marketing efforts, including engagement metrics and media coverage. D. Video Production 1. Pre-Event Teasers: Produce promotional videos to build anticipation for the Centennial Celebration and its monthly events. 2. Event Coverage: Film and edit video footage of the events and programs, including highlights and interviews. 3. Post-Event Recap: Create a recap video summarizing the celebration and its impact. E. Event Collateral Design 1. Graphics and Branding: Utilizing the Centennial Celebration branding supplied by the Town, design promotional materials including flyers, posters, banners, and social media graphics. 2. Program Materials: Develop event programs and other printed materials, as needed.
