Specifications include, but are not limited to: The Leon County Division of Tourism/Visit Tallahassee seeks a Digital Services Agency with the ability to provide best-inclass digital marketing services, including, but not limited to: • Based off primary destination market research, coordinate with Visit Tallahassee marketing staff to develop a strategic and actionable annual marketing campaign that drives visitation and increases brand awareness in the key markets and with target audiences. • Utilizing the creative brand campaign, anticipated to launch in 2025, develop and execute annual media plan for the destination. • Develop and execute engaging marketing/activations in key markets to creatively showcase the destination. • Search Engine Marketing. • Search Engine Optimization. • Website content curation and creation. • Visit Widget® Mobile application development and maintenance. • Graphic Design work, as needed. • Social Media Integration on paid and organic content with Visit Tallahassee/Leon County Division of Tourism Social Media Team.
