Specifications include, but are not limited to: The selected firm will be responsible to manage the day-to-day operations of the Sunrise Theatre, including, but not limited to: • Programming: Develop and implement a diverse and engaging program of events, performances, and activities that appeal to a broad audience, while also supporting local artists and performers. • Marketing and Promotion: Create and execute marketing strategies to increase awareness of the theatre, drive ticket sales, and enhance its reputation as a cultural hub on the Treasure Coast. • Box Office Management/Ticketing: Manage online ticketing system, in-person box office, and have ability to provide data and metrics. • Staffing and Personnel Management: Provide sufficient staffing and volunteers to produce a superb experience for patrons. Preference will be given to proposals that include the retention of the existing Sunrise Theatre employees and volunteers. • Maintenance and Upkeep: While mechanical, electrical, and plumbing systems as well as the exterior of the theatre will be maintained by the City, the selected organization will be responsible for ongoing maintenance and cleanliness of the facility, as well as the safety and comfort of patrons, performers, and staff. • Financial Management and Reporting: Manage the theatre’s budget, including revenue generation, expense management, and financial reporting to the City. • Concessions: Effectively provide beverage, merchandise, catering services.