Specifications include, but are not limited to: Qualified Marketing Consultants to provide Website design/creation development and ongoing Marketing campaigns. WEBSITE DESIGN/DIGITAL MARKETING: • Develop a responsive website that will provide a user experience across all devices. Here are some features FPUA is looking for: o Local imagery worked into design o Prominent call-to-action o Optimized for mobile devices o Real-time analytics o Ability to add new fiber markets in the future ON-GOING MARKETING CAMPAIGNS: • Develop ongoing campaigns, such as: o Social Media o Landing page o Email marketing o Other social media platforms o Printed mail management such as: direct mail postcards, flyers, bill inserts and door hangers
