3.2 Scope of Work: The successful Proposer will have the proven ability to provide the Services outlined in this RFP and in particular the following specific requirements and conditions. This scope outlines the services and deliverables to be provided to the Wakulla County Tourist Development Council (Visit Wakulla) to enhance its brand presence, engage with the target audience, and promote tourism in Wakulla County. The scope of work includes, but is not limited to: Deliverables • Graphic Design o Creation of 5 visually appealing graphics for digital and print media per month. o Provide a fee scheduled for any additional graphic requests if more than 5 per month are needed. o Development of promotional materials. • Social Media Management o Social Media Scheduling: Plan and schedule 5 posts per week across various social media platforms, to be approved by the Tourist Development Coordinator on a quarterly basis. o Plus Post: Draft and publication of up to 3 plus posts per month. A plus post is an additional social media post outside of approved quarterly social media posts. o Content Creation: Develop engaging content including posts, stories, and videos. o Management: Monitor and respond to social media interactions, manage campaigns, and increase follower engagement. • Website Maintenance and Design o Regular updates and maintenance of the Visit Wakulla website. o Update the Visit Wakulla event calendar with current and upcoming events. o SEO optimization to improve search engine rankings and visibility. • Annual Marketing Plan o Development and execution of a comprehensive Annual Marketing Plan. o Strategic planning to align with tourism goals and objectives. • Meeting Attendance and Reporting o Attend Wakulla County Board of County Commission Meetings and Tourist Development Council Meetings, which would include 6 (or more) Tourist Development Meetings and 1 (or more) Board of County Commission Meetings as requested by Tourist Development Coordinator.
