Specifications include, but are not limited to: A.5.2.a Goals for web development, production support and maintenance include but are not limited to: • Continue building CSG opt-in email lists; • Grow CSG's loyalty members • Employ strategies that drive customers to CSG web to gain value; • Position the website as a hub for social media and Wi-Fi engagement; • Promote CSG parking, and dining; and • Digital advertising development, placement, tracking and reporting including but not limited to social media platforms. A.5.2.b Desired web content includes but is not limited to: • Ability to feature content from travel bloggers and influencers; • Real-time display of fare specials; • Real-time flight information for CSG with live animation; • Cost Calculator • Employee Portal section • Terminal maps that are easy to navigate and view; • Thumbnail images for mobile concession listings; and • Use of short video clips to instill familiarity with CSG.
