Specifications include, but are not limited to: Short Term Goals 1. Improve the tools that support updating the website, i.e.; content management system (CMS). 2. Improve the information architecture that supports easy navigation of the site to key City services. 3. Redesign the website with a new look and feel supporting the branding efforts of the City and reflecting the diverse make up and vision of the citizens of the City. Long Term Goals 1. Improve the timeliness of content published to the website. 2. Expand the services the City offers to citizens on the website. 3. Enable updating the look and feel of the website on an as-needed basis. 4. Expand the amount of information the City publishes on the website. 5. Ensure easy accessibility and navigational user experience, encouraging citizens to return. 6. Visually reflect the values and character of the City New Website Objectives Redesign the information architecture of the City’s website. - Replace the existing website CMS software. - Redesign the look and feel of the website. - Identify and formalize content contributors from each department who will ensure that all content is accurate and up to date. - Identify and formalize use of web social networking tools. - Identify and provide web information management tools to comply with the State of Georgia Public Records retention guidelines. This will include the storing of each information update.