Objectives: 1.1.1. Design and develop a modern, responsive website that showcases our products/services and brand effectively that incorporates Cirrus Academy Charter School. 1.1.2. Create optimum user experience and engagement through intuitive navigation and interactive elements. 1.1.3. Increase online visibility and lead generation potential through search engine optimization (SEO) best practices. 1.1.4. Ensure scalability and compatibility with various devices and browsers. 1.1.5. Ensure the website is accessible and conforms to ADA and WCAG 2.1 & 2.2 standards 1.1.6. Hosting in a Datacenter that holds ISO27001 and Cyber essentials Plus certification. Scope of Work: The selected vendor will be responsible for: 2. Discovery and Planning: 2.1.1. Conducting a thorough analysis of our business requirements, target audience, and customer journey. 2.1.2. Collaborating with our team to define project goals, scope, and timeline. 2.1.3. Developing a comprehensive project plan and wireframes/mockups for website design. 3. Design and Development: 3.1.1. Creating custom design concepts that align with our brand guidelines and those of the state charter school commission (SCSC) and speak to the target audience. 3.1.2. Developing responsive website layouts optimized for desktop, tablet, and mobile devices. 3.1.3. Implementing interactive elements, animations, and multimedia content as needed. 3.1.4. Integrating a content management system (CMS) for easy content updates and management. 4. Content Creation and Optimization: 4.1.1. Assisting with content strategy and creation, including copywriting, imagery, and multimedia assets. 4.1.2. Optimizing website content for search engines and user engagement. 4.1.3. Ensuring compliance with accessibility standards (e.g., WCAG) and best practices. 5. SEO and Performance Optimization: 5.1.1. Conducting keyword research and on-page optimization to improve search engine rankings. 5.1.2. Implementing technical SEO enhancements for site speed, crawlability, and indexing. 5.1.3. Setting up analytics and tracking tools to monitor website performance and user behavior.
