Specifications include, but are not limited to: The objective of this project is to enhance Kingsland's presence as a travel destination, attracting tourists and travelers to experience the vibrant offerings of our area. We are looking for innovative proposals that encompass a comprehensive range of services, including: 1. Dynamic Campaign Creation: Develop captivating and innovative marketing campaigns that highlight the distinct attractions, events, and experiences Kingsland has to offer. Provide Research & Strategy Development Data research into tourist consumer personas Researching the tourist journey and adjusting website flow Competitor analysis Develop a competitive 12-month and quarterly digital marketing campaign that compliments the print marketing strategy and supports the organization’s brand positioning Develop quarterly campaign plan for KCVB team through social/digital/print Available within 48-hour notice for special event photography (2-shooters) 2. Monthly Content Development: Craft engaging and persuasive content across various media platforms, such as social media, blogs, videos, and more, to effectively convey Kingsland's charm and appeal.: Content creation & development Photography (25-50 edited images per month up to 3 local locations) Videography (7-10 thirty-second videos up to 3 local locations) Graphic Design Print advertising Collateral support Monthly blog (1) o 1 piece of blog content (800-1500 words per month) in alignment with the quarterly/monthly theme o Curating or creating photography and videography o ICP targeted creative writing o SEO implemented design o Newsletter templates and curated monthly content in alignment with the yearly/quarterly/monthly campaigns 3. Placement Strategy Assist staff in devising a strategic placement plan that ensures our marketing content reaches the right audience through appropriate channels, maximizing visibility and engagement.
