Specifications include, but are not limited to: This Request for Proposal is intended to establish a contract with a qualified vendor to digitally market the Springfield Convention & Visitors Bureau “History Comes Alive” summer program and all leisure travel for the peak summer season. Target Cities: Chicago, IL (suburbs); Madison, WI; Milwaukee, WI; Indianapolis, IN (suburbs), St. Louis, MO (suburbs), Michigan (Grand Rapids, Kalamazoo, Lansing Areas), Cedar Rapids, Waterloo & Dubuque, IA; Target Demographic – Adults, age 30+, families, grandparents, interested in history, Abraham Lincoln, Cultural History/Heritage, road trip travelers, foodies, nostalgic sites, Route 66 Channels – CTV, Display, Video, Retargeting, Facebook, Instagram, Email, YouTube, Tik Tok and Branded Content.
