Champaign-Urbana Special Recreation seeks a creative, qualified graphic designer, design firm, or agency to develop a strong visual identity, including a main logo, brand standards, and a brand manual. This may be a logo refresh, or full redesign that showcases CUSR’s multifaceted programming and services. Logo must be readable in one color, one color reversed, and full color and meet accessibility best practices. • Deliverables: The scope of services may include, but is not limited to: o Brand Assessment: ▪ Review CUSR’s current logo and brand. ▪ Evaluate the alignment of the existing brand with the goals and offerings. ▪ Identify challenges and opportunities for brand awareness. o Stakeholder Input: ▪ Engage with staff, Administrative Board, and Citizen Advisory Board, to gather input and direction. o Logo Development: ▪ Create a modern, versatile logo that resonates with diverse audiences and reflects CUSR’s assets, impact, and unique qualities. ▪ Provide multiple logo and tagline options for review and feedback. ▪ Deliver final logo variations in vector format, including: ▪ Full-color logo. ▪ Single-color logo. ▪ Vertical and horizontal orientations. o Style Guide: ▪ Develop a style guide with brand standards, including color palettes, typography, and usage guidelines.
