Specifications include, but are not limited to: Web Campaign - Provide advertising and digital marketing services. Develop marketing and social media strategy and provide creative support with writing, photography, graphic design and digital user experiences. Digital newsletters (for placement in the Digital Backpack), email templates, Facebook ads, video commercials, etc. Print Materials - Provide paid media strategy, including newspaper and radio ad placement but also use of paid social and display ads. Determine spaces where ad buys would be appropriate and make recommendations on placements. Graphic designs for print: pamphlet, flyer, info packet, sign-in sheet. Data Tracking (alternate) - Provide website optimization services and measurement, including analytic capabilities to measure campaign effectiveness: ad tracking; Google Analytics; Tag Manager; social media analytics and listening, and SEO expertise. Consultation Service - Provide technical support as needed. Provide skilled insight and guidance for the execution of the campaign.
