Specifications include, but are not limited to: The purpose of this Request for Proposals (RFP) is to establish relationships with firms that can provide creative and marketing support services for the University of Kentucky and its major entities, including its 16 degree-granting colleges, as well as the Lewis Honors College and Graduate School, UK Athletics, and UK HealthCare. These marketing and creative services firms selected will provide expertise and depth of experience for select projects including: • Graphic design • Content development (General copy development such as blogging and social media content) • Digital marketing (SEO, conversion, engagement strategies) • Media buy and placement (in coordination with the agency of record and under $40,000 per project) • Video production
