1. Provide in-depth visitor data by contacting respondents who have visited Maine as a destination, evaluating the most recent travel year (2025). While we do not anticipate exact replication of previous years’ methodologies, we will require the awarded Bidder(s) to review data from previous years and identify instances where results can be compared. 2. Ensure representative sample of Overnight and Day Visitors to Maine. The following DMAs are targeted in marketing and media efforts and ideally need to be included in sufficient ending sample sizes to enable guidance for future geographic media decision-making: a. New England – with emphasis on the Greater Boston Area; b. Mid-Atlantic DMAs; i. Charlotte, NC; ii. Raleigh-Durham, NC; iii. Baltimore, MD; iv. Philadelphia, PA; v. Washington, DC; vi. Atlanta, GA; c. New York City DMA – with emphasis on Manhattan and boroughs; d. Southeastern DMAs; i. Tampa-St. Petersburg, Florida; e. Midwestern DMAs; and i. Chicago, Illinois; f. Canada DMAs; i. New Brunswick; ii. Ontario; iii. Quebec; iv. Nova Scotia. 3. Ensure a sufficient sample of Overnight and Day visitors are surveyed. a. Implement a Department-approved Annual plan for completing surveys, Winter, Spring/Summer, Fall, and by DMA.
