1169076 - Marketing and Advertisement Services for Montgomery County Urban Districts

Marketing and Advertisement Services for Montgomery County Urban Districts and Other Regions

This solicitation is reserved for only application submitted/certified local small businesses timely registered with the County’s LSBRP. This solicitation thus comes under County Code, sections 11B-17A; 11B-65; 11B-70 and Executive Regulation 21-05AM. These documents can be accessed through the LSBRP web site at (www.montgomerycountymd.gov/LSBRP).

Montgomery County is seeking experienced firms who specialize in marketing, branding, digital marketing, event promotion, public and media relations, and stakeholder engagement for urban districts and other regions. While the overall focus for the targeted areas in the County is on improving and revitalizing specific geographic areas, some regions primarily serve the interests of businesses and property owners through targeted economic development initiatives, while the four urban districts pursue broader goals of urban revitalization and community development encompassing various land uses and stakeholders.

The services delivered should be focused on the following core areas of intervention:

5.3.1. Marketing Strategy Development:
5.3.1.1. Development of a comprehensive marketing strategy tailored to the specific needs and goals of subject region or Urban District, as directed by the County.
5.3.1.2. Identification of target audiences, key messaging, and channels for reaching stakeholders, including local businesses, residents, visitors, and potential investors.

5.3.2. Branding and Identity:
5.3.2.1. Creation or enhancement of the region's or Urban District’s brand identity, including logo design, brand guidelines, and visual assets that reflect the district's unique character and value proposition.
5.3.2.2. Development of marketing materials, such as brochures, signage, and digital assets, consistent with the brand identity. The Contractor is expected to follow the existing communication and brand guidelines approved by the County.

5.3.3. Digital Marketing:
5.3.3.1. Develop a comprehensive content strategy for digital marketing to showcase the region’s or Urban District’s attractions, events, and unique offerings. The Contractor should update the digital marketing strategy on an annual basis in coordination with the County staff.