Specifications include, but are not limited to: 1. Maintain the website: Provide website maintenance throughout contract period. Offeror shall review and update the current interactive website and ensure that the website complements and highlights the services provided by the Maryland Tobacco Quitline. A maintenance schedule will be decided and agreed upon by the selected Offeror and the Contract Monitor within 2 weeks of award. Current areas in need of constant updates include, but are not limited to: homepage, events, news and announcements. The Offeror shall anticipate updating at least one (1) of these areas on a weekly basis. Compose, edit and proof content throughout the contract period. Website content should be written and presented in language and style of fifth grade reading level. Outline and implement strategies for keeping the website contemporary, informative, attractive and engaging to Maryland residents including tobacco users and providers. 2. Develop and Design Elements: Describe and implement interactive activities and features. A redesign of the website style is not desired (i.e., homepage, structure of pages), however the Offeror shall be responsible for enhancements. Offeror may consider developing features that make the site attractive, informative and contemporary, including social media initiatives, with the understanding that the Offeror will be promoting and regularly monitoring such features. All recommended features must be reflected in the submitted budget. 3. Provide a Communication/Promotion Plan: Assist with implementing low-cost strategies to promote the website and service of the QL. Provide consultation and description to Contract Monitor regarding promotion of the website and ways to attract residents and providers to the site.
