Projects may include, but shall not be limited to: • Projects that address food insecurity in the Commonwealth; • Promotional activities such as paid advertising that advances the image and sales of, and demand for Massachusetts bovine dairy products; • Sales promotion and publicity to advance the image and sales of, and demand for Massachusetts bovine dairy products; • Studies testing the effectiveness of bovine milk market development and promotionefforts; • Studies relating to the nutritional value of bovine milk and dairy products; • Education, which includes those activities intended to broaden the understanding of sound nutritional principles, including the role that bovine milk and dairy products play in a balanced diet; • The development of dairy‐related culinary adventure trails; and • Programs or initiatives that build consumer confidence in milk and dairy products through education on animal care and environmental stewardship of Massachusetts dairy farms. Examples of ineligible projects: • A project that uses grant funds for lobbying purposes; • A project that promotes a specific dairy product brand or dairy farm; • A project that promotes non‐bovine dairy products such as goat, sheep, etc.; and • A project that is submitted by a for‐profit or entity that is not incorporated in the Commonwealth of Massachusetts. • Projects that cannot be conducted in compliance with applicable federal, state, and local public health orders, regulations, ordinances, or other guidance in effect at the time of review will not be considered.
