Specifications include, but are not limited to: Marketing/Enrollment Management Strategy Development and Implementation - The vendor/agency will work closely with College contacts to develop plans/strategies and execute tactics for the College’s enrollment and awareness campaigns. Campaigns should encompass a mix of digital advertising platforms to include social media, remarketing, list targeted, paid search and display, and geofencing. Work should include quarterly SEO and UI/UX optimization reports for the College website, with implementation support and guidance for College staff. Work should include support of email-based marketing tactics, including guidance on Constant Contact, and the execution of Marketing Cloud engagement tactics. Work may include support developing, high-level marketing language and taglines to align with digital campaigns. Work will include limited creative development in collaboration with the College’s graphic designer. Digital Media Planning and Buying - The vendor/agency will be responsible for developing and preparing a digital media plan for FY25, for comprehensive enrollment campaigns designed to meet the College’s stated marketing and enrollment goals. Utilize research and market insights to develop strategic recommendations for budget allocation, market prioritization, and channel mix. Provide Massasoit with insights on emerging trends and new media to continually evolve and reach identified target markets. Execute media plans with strategic and cost-effective planning, buying, and audits. Execution includes placement, optimization, cancellations, auditing, payment to vendors, and billing. Work will not include traditional advertising – radio, television, billboards, transit, print, etc. – and the College reserves the right to place additional digital advertising outside of this contract...
