Specifications include, but are not limited to: The Massachusetts Department of Agricultural Resources (“MDAR”) is solicitingproposals (Bid/Quotes) to enhance Massachusetts farmers markets through marketing, promotion, consumer education, planning, and infrastructure. All farmers markets that meet MDAR’s policy on farmers markets are eligible to apply for funds to support these efforts. Overview & Goals This funding comes from MDAR’s FY24 Operating Budget on state appropriation2511-0100.Hundreds of farmers and local food producers market their products weekly atfarmers' markets across Massachusetts. Over 200 farmers markets operate from spring until fall, with another 50 operating over the winter months. Farmers markets not only provide a direct market venue for local farms and food producers to sell their goods but also connect consumers with those that grow and produce their food.Farmers markets play a key role in educating consumers about the benefits of buyinglocally, where their food comes from, and food access.Many farmers’ markets and market vendors participate in programs like the WIC andSenior Farmers Market Nutrition Programs, SNAP, and the Healthy Incentives Program (HIP). Some farmers' markets offer cooking demonstrations and other community activities, such as music or activities for children. The goal of this RFR is to support farmers' markets with funding for marketing, promotion, consumer education, planning, and infrastructure needs. See section 1Bfor information on eligible projects.
