Specifications include, but are not limited to: Providing variety of communication products and may include: graphic design, editorial content, video creation, and web design. Deliverables - Campaign Name: Contractor will propose a compelling and memorable name that encapsulates the spirit and purpose of the fundraising initiative. Wordmark Design: Contractor will develop a unique and versatile visual presentation of the campaign name that embodies the essence of our campaign. The mark should work alongside the existing University brand and be adaptable for various applications, including digital and print media. Visual Identity: Contractor will create a cohesive visual identity—including color palette, typography, and graphic elements—that reflects and respects the university’s existing branding while distinguishing campaign materials. The identity will need to apply to and unite a variety of print, digital, and video communications. Branding Guide: Contractor will create a comprehensive branding guide outlining usage guidelines for the logo, colors, typography, and imagery. This guide will serve as a reference for maintaining brand consistency across all communication channels. Messaging Strategy: Contractor will develop a strategic messaging framework that communicates the campaign's objectives, impact, and urgency effectively. This includes crafting taglines, key messaging points, and pitch guidelines...
